41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, MarTech reports, citing a recent survey from the Interactive Advertising Bureau. Most advertisers (60%) expect a six to 10% ad budget decline due to tariff-related pressure, the IAB survey found.
The number of women’s sports bars are expected to quadruple across the U.S. in 2025, NBC News reports, from six at the start of 2025 to about two dozen by the end of the year. The boom coincides with the soaring viewership and popularity of professional and college women’s sports.
ChatGPT is by far the fastest-growth chatbot, but others are growing too: “Gemini’s web traffic grew to 10.9 million average daily visits worldwide in March, up 7.4% month-over-month, while daily visits to Copilot increased to 2.4 million — up 2.1% from February, TechCrunch reports citing tracking data from Similarweb.
Beauty shoppers are taking action when brands text them. These consumers are twice as likely to convert after receiving an SMS cart abandonment message, according to a Listak report cited by eMarketer. They are 2.6 times more likely to convert after receiving an SMS price drop alert, according to the report. SMS marketing can bring brands closer to an audience. 82% of consumers check their text notifications within five minutes of receiving a text, according to a SimpleTexting survey.
Young people feel stronger connections to creators than traditional celebrities, according to Deloitte’s latest Digital Media Trends report. The average consumer dedicates six hours a day to entertainment, Deloitte found, but as their options for entertainment sources diversify, studios, streamers, social media, and advertisers are all competing for a slice of that time.
Retail media, growing at roughly 20% YoY, has become a core component of planning between brands and retailers, making it less susceptible to media market volatility, Retail Brew reports.
OLAPLEX - Why Olaplex is leading with emotion for its latest refresh, campaign
CMO Katie Gohman explains how the science-backed hair care brand’s approach to “Designed to Defy” marks a departure from its past marketing.
The Ordinary - 'The Ordinary Eggs': New York skincare brand selling eggs—and it's not an April Fools' joke
Amid an unprecedented shortage of eggs, a beauty and skincare enterprise has reportedly started selling eggs in the United States. The company, called The Ordinary, is now offering eggs at $3.37 per dozen.
How “A Minecraft Movie” Became the Latest Gaming Adaptation Hit
Decoding how the latest video game adaptation broke out and became a huge hit by riding on memes, deeply engaging its fan base, while also appealing to broader audiences.
Decoding the AI Revolution — and Backlash — of UGC
How the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing.
The France Media Landscape Report by Helene Bouchon and Vincent Letang is a 260-pages deck-style report featuring insights and forecasts on French economic environment, advertising market, media industry, media consumption, ad spend trends, industry verticals, and ad revenue trends across every media channel (TV, Streaming, Social Media, Gaming, OOH, Print, Radio, and Cinema). It also includes a detailed section about Sports. Click below to download the full report or the data companion.
The deck addresses all aspects of the US media industry and advertising market place, organized in an encyclopedic style. The document presents the fundamental features of the various media types, in succinct and infographic style, to non-specialist readers: trading mechanisms, media consumption, sensitivity to economic environment, regulation, ad spend, ad sales, pricing dynamic, ad inventory, media vendors, mergers and acquisitions, top industry verticals, top ad spenders, audience measurement.
US Verticals Report - Spring 2025: Navigating Uncertainty
The Spring 2025 update of the US Vertical Report analyzes net advertising spending trends for ten key industry verticals: automotive, entertainment, finance/insurance, food/drinks, restaurants, retail, personal care, pharmaceuticals, technology/telecoms and travel. These ten industries together represent 70% of total ad spend and 80% of national TV spend in the US. The report is updated twice a year: April and November. This 300-page deck-style report includes in-depth sections on each of the ten industries, analyzing ad spending patterns and trends in recent years (total spend, media mix), and industry developments likely shaping future ad spend (industry outlook, technology innovation, product launches, mergers and acquisitions, regulation, marketing trends etc.). The project manager is Michael Leszega with contributions from Luke Stillman, Rebecca Hwang, James Roth, and Michael Huberman.
US Advertising Forecast - Spring 2025: Uncertain Times
The report analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2029. Three documents are available for download below: Executive Summary, Full Report (deck), and Data (detailed excel file). As the final estimates for 2024 are in, MAGNA reports that U.S. advertising sales reached $380 billion, reflecting a +12.4% increase (+9.9% excluding cyclical spending). As expected, this marks the best performance in twenty-five years, second only to the post-COVID rebound of 2021. Factoring all drivers and inhibitors, media owners' advertising revenues are projected to grow by +4.3% in 2025 (down from the previous forecast of +4.9%). When adjusting for cyclical spending in both years (political advertising and the Summer Olympics in 2024), non-cyclical ad revenue growth in 2025 is revised from +7.3% to +6.7%, still solid by historical standards.
The 2025 Sports Reports by Kevin Bowers pulled from the expertise of the Media Intelligence and Sports Investment teams at MAGNA. The report looks back at US Sports in 2024 to analyze the performance of key sports (NFL, NBA, MLB, NHL, NCAA, etc), sports industry trends, broadcasting rights, audience trends, and the impact on the US advertising market. It includes focuses on the rise of Sports on streaming platforms, Social Media, the rise of Women's leagues, and lessons from the 2024 Olympics.
The spring update of the Time with Media report series updates our holistic time long-term breakdowns, combining multiple audience measurement sources. The spring report also focuses on the rise of streaming across media and platforms: video and audio streaming on mobile devices and CTV. Click below to download the report in pdf format, or ppt format.
Media Trials - Positivity Performs: Ad Environments’ Critical Role in Media Planning
MAGNA Media Trials and Pinterest set out to explore how ad environments shape brand outcomes in their latest report, Positivity Performs: Ad Environments Critical Role in Media Planning. The findings reveal that peoples perception of their experience on social platforms truly matters. Environments viewed as positive can amplify key metrics like purchase intent and create more lean-in moments for brands compared to those viewed as not-positive.
Media Trials - The TikTok Blueprint for Tentpole Success
MAGNA Media Trials, in partnership with TikTok, examined how brands can leverage major cultural moments, like the 2024 Paris Olympics, to capture attention and expand their reach. This research uncovers the best ad formats, creative strategies, and timing to maximize impact on TikTok.
