Interest-based social sites are making a comeback as a safe haven for fans to congregate online. Case in point: film review site Letterboxd has grown from 1.8 million to 17 million users in four years. The company’s 2024 year-end metrics show huge growth in engagement as well, with over 700 million films logged by users. (Variety)
Netflix reported its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game. The global streamer gained 18.9 million subscribers worldwide during Q4 2024, more than doubling Wall Street estimates, to a total of 301.6 million global subscribers (Bloomberg)
Scaling AI operations ain’t cheap — just ask TikTok’s current owner ByteDance. The company reportedly plans to spend more than $12 billion on AI infrastructure this year, with $5.5 billion slated for buying AI chips in China. That’s about half of its $25 billion spending budget that Reuters reported. (Financial Times, Reuters)
Sources: IPG Media Lab, Variety, Bloomberg, Financial Times, Reuters
Milk Makeup - Milk Makeup is Launching at Ulta Beauty
The cosmetics brand, previously only available at Sephora, will enter more than 600 Ulta doors in March
K-beauty brand Glow Recipe is expanding their product line into skincare as consumers increasingly look for makeup benefits from their skincare and vice-versa
Bliss - Bliss Tackles Skincare for Adults in New Campaign
Bliss is embracing older millennials and Gen X by giving adult skincare a more playful approach through comedian Iliza Shlesinger
We are proud to present our latest annual Outlook report, which highlights the macro trends in tech and media that we expect to break out in the next few years. In an era marked by relentless upheaval, people are seeking refuge in “havens” — spaces, both physical and digital, that offer solace, connection, and a sense of control.
2024 Innovation Trend Recap: A Deployment Year for Multimodal AI and Mixed Reality
The EMEA Media Landscape analyzes many aspects of the media industry and advertising markets in the EMEA region, with a focus on the big 5 European markets: the United Kingdom, Germany, France, Spain, and Italy. This includes ad spending, media consumption, media owners, advertisers, and more.
The LATAM advertising landscape is an 110-page report that details everything about the Latin American advertising market. The report and its data companion takes a deep dive into LATAMs market background, economic environment, media consumption, and advertising spending trends across all media formats (TV, Digital, Print, Radio, OOH).
MAGNA's Winter 2024 Subscriber Briefing presentation discussed the top 10 trends MAGNA Intelligence is focused on for 2025, especially when it comes to AI powering the advertising landscape.
The Intersection of Audience Data + Creative Optimization
Streaming TV continues rapidly growing, giving brands a huge chance to connect with engaged audiences. But many ads still lack relevance, limiting their impact. MAGNA and Nexxen released a new report "The Intersection of Audience Data + Creative Optimization" that explored how audience data can make ads more relevant and inspire action.
Game On: How to Use Emotion to Drive Advertising Impacts in Sports
Did you catch the big game this week? Ever wonder how the excitement of live sports impacts advertising effectiveness? MAGNA Media Trials did, so we partnered with Disney Advertising to uncover how brands can turn game-time energy into advertising impact.
The 2025 Sports Reports by Kevin Bowers pulled from the expertise of the Media Intelligence and Sports Investment teams at MAGNA. The report looks back at US Sports in 2024 to analyze the performance of key sports (NFL, NBA, MLB, NHL, NCAA, etc), sports industry trends, broadcasting rights, audience trends, and the impact on the US advertising market. It includes focuses on the rise of Sports on streaming platforms, Social Media, the rise of Women's leagues, and lessons from the 2024 Olympics.
The Social Report, by Rebecca Hwang, covers all the key drivers and stats associated with the social media advertising marketplace. Key findings include: Global social media reach hit 64% monthly in 2024, from just 29% in 2015, and 61% in 2023. With more than 5.2 billion daily users worldwide in 2024, social media advertising has become an essential resource for brands and advertisers to reach a large audience, cultivate brand loyalty, establish meaningful connections, and run successful campaigns.
The December update of the Global Inflation Report, by Michael Huberman and Vincent Letang, looks at media cost trends globally. It provides estimates and forecasts for net CPM inflation over the period 2023-2027, across 10+ media types (Free TV, Pay TV, Streaming, Newspapers, Magazines, Radio, Static OOH, Digital OOH, Static Banners, Social Video, Search) and in 47 countries.
This US Out-of-Home media landscape, by Vincent Letang and Mike Leszega looks the US OOH industry and ad market. It includes sections on key media owners, key contracts, key advertisers, inventory structure, ad spend trends and forecasts, digital, and programmatic.
This report focuses on the big trends coming out of CES 2025. This includes the proliferation of interactive screens, the AIfication of consumer gadgets, the homebody economy, and cross category partnerships as differentiation.
