The MINT Issue 12 - April 18th

Apr 18, 2024

Most teens think the benefits of smartphones outweigh the harms for their age group. 38% of teens surveyed admitted that they spend too much time on their smartphones — 25% said they spend too much time on social media, and 39% said they should cut back on social media use (Pew Research Center).
US children under 12 spend more time watching linear TV than any other age group under 35. They will average 1 hour and 17 minutes (1:17) per day watching traditional TV this year (e-Marketer).
In 2023, 17% of US shoppers said they were buying more store-brand products to cut costs. Beauty shoppers have begun turning to dollar stores to find low-priced beauty products, with many stores selling dupes of popular brands and even some national brands like Garnier and Maybelline (e-Marketer).
Social media-active Gen Z adults are estimated to spend nearly 41% of their social time on TikTok this year (e-Marketer).
Discounts are the leading reason consumers currently participate in a loyalty or reward program (e-Marketer).
U.S. adults now spend more than a thousand dollars a year on subscription services. On average, U.S. adults spend $91 on subscription services each month (CNET).
Gamers are mostly playing older games. 60% of playtime in 2023 went to games that are six-year old and older, such as Fortnite, GTA, Call of Duty, and Roblox (Newzoo).
43% of American’s aged 18–29 used ChatGPT in February 2024, up from 33% in July 2023, compared to 27% of 30–49 and 23% of all U.S. adults (Pew Research Center).
Gen Z prefers gaming over traditional entertainment formats. Almost half of Gen Z and a large share of millennials say they prefer social-media video and live streaming to traditional film and TV or services like Netflix and Max (Deloitte).