Apple’s Vision Pro has surpassed 1,000 apps designed specifically for the device, showcasing developer enthusiasm for its spatial computing capabilities and, more importantly, Apple’s gravitational pull in the digital ecosystem (TechCrunch).
US programmatic digital display ad spend is expected to increase 15.9% YoY, reaching $178.25 billion, three times the rate of nonprogrammatic digital display ad spend (e-Marketer).
Walmart announced a $2.3 billion deal to purchase TV maker Vizio to expand its digital advertising business through Vizio’s SmartCast Operating System, which allows users to stream free ad-supported content on their TVs (CNBC).
Game creators are earning more money than ever developing and distributing games on Roblox. In 2023, Roblox paid out a record US$740.8 million to game creators, a 19% increase from 2022 (Business Times).
Beginning on March 4th, Google will let advertisers access impression-level data about sites where their ads appeared on as part of Performance Max campaign (e-Marketer).
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads (e-Marketer).
A majority, 4 in 5 workers say they want to learn more about AI and how it can be used in their role (LinkedIn).
Sources: IPG Media Lab, e-Marketer, Business Times, CNBC, TechCrunch, LinkedIn
The Future of Search Hinges on How Much We Trust AI
Time spent with media is now stable after course-correcting in 2022-2023 following the global pandemic years of 2020 and 2021. Connected TV is the main driver of growth, offsetting traditional media declines, as it becomes the video viewing of choice. Podcasts are an area of opportunity for brands with solid growth year-over-year, while mobile screens continue to grab the largest share of time on key adult demographics.
The EMEA Media Landscape covers all aspects of the Advertising Economy of the EMEA region, with a focus on the 5 big European markets: the United Kingdom, Germany, France, Spain, and Italy. This includes ad spending, ad consumption, media owners, advertisers, and more.
MAGNA Media Trials x PatientPointdove into what drives people's trust in pharmaceutical messaging across channels. It explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Interestingly, ads served in a healthcare provider's (HCP) office outperformed all other channels tested and were the most trusted source of health information, regardless of age.
The Black American Consumer report, by Alice Bell-Black in partnership with Identity, is part of the Multicultural Audiences report series. The 2024 report includes a foreword by BOMESI and looks at consumption patterns, culture trends, and media consumption patterns. Understanding how Black Americans access and consume media, in their diversity, may help media owners and marketers reach out to the Black community in more relevant and effective ways.
4Q23 National TV Earnings: National TV Sales Continue to Erode
MAGNA has finished analyzing fourth quarter 2023 earnings reported by the major television companies: Walt Disney, Paramount Global, Comcast NBCU, Warner Bros Discovery, Fox Corp, AMC Networks and Roku. Overall, total advertising revenues (domestic and international, national and local, linear and CTV/AVOD ad formats) were down -9% year-over-year to $14.5 billion.
The MAGNA TV Inflation Report looks at TV cost trends globally. It provides final 2023 numbers for Free and Pay TV across 45+ markets, as well as forecasted numbers for 2024 and 2025. Among the key findings of the Q1 2024 update: (1) Free TV CPM inflation slowed down to +6.5% in 2023, (2) Free TV inflation is expected to further slow down to +5.8% in 2024, (3) TV viewing continues to decline, as 80% of markets experienced audience loss from 2022 to 2023. Click to download a 22-page deck with key findings, charts and map, and a detailed data companion in excel format.
Streaming is now the default method of viewing for consumers aged 18-54 and is no longer an alternative buy for advertisers but a necessity. Live sports will continue to play a significant role on television, with 2024 estimated to be a strong year for viewership. It has already started strong for NBA, NHL, and NCAA basketball and will continue with the Summer Olympics, and Copa America soccer. College Football realignment and expansion of the College Football Playoffs should increase viewership for the 2024-25 season.
Unleashing Influence: A Marketers' Guide To Influencer's Success
With media spend on the global influencer market expected to rise, a new research report released recently by Snapchat & MAGNA Media Trials reveals how content creators and brand-sponsored content could push the industry even further. The robust study called "Unleashing Influence: A Marketers' Guide to Influencers' Success" explored users' perceptions and preferences across five countries. The inclusive group of participants in the study, from different generations and diverse demographics, shared thoughts on influencers and how they feel about brands sponsoring influencer content on social media.
Brands and marketers can form deeper connections with important audiences using data-fueled creativity and media strategies. A new research study from Magna Media Trials, Mediabrands Content Studio (MBCS), and Google, quantified the value and impact of utilizing advanced data in creative and media strategy. Results clearly demonstrated the power to drive positive impact across the marketing funnel, from brand perception to increased purchase intent, when data is leveraged to inform both creative strategy and audience strategy.
The Brazil report by MAGNA Brazil and Rebecca Hwang, published in February 2024, features insights on the economic environment, current events, market background, media landscape, ad spend trends, and more. The Brazilian market grew by +11% in 2023 to BRL 79.4 billion ($15.4 billion) and stood as the tenth largest advertising market globally. As part of MAGNA's Media Landscape series, the report is updated once a year in partnership with local colleagues.
