The MINT Issue 10 - February 15th

• Millennials buy more and spend more on beauty products than Gen Z. 34.4% of millennials buy beauty products online at least once a week vs. 21.2% of Gen Zers. 5.6% of Gen Zers dropped more than $1,000 in the past year on beauty products versus millennials’ 24.4%. (eMarketer)

• Spotify crossed the 6000M monthly active user mark - a year-on-year growth of 15%. Subscriber growth was led by the Rest of the World and Latin America, which represents 35% of total paid users. (Techcrunch)

• Gen Zers and Millennials are facing added financial stressors in the form of student loan repayments, on top of already being on thin financial margins due to their higher likelihood of being in paycheck-to-paycheck jobs. (Mintel)

• When it comes to social apps, Americans are sticking with what they know. 83% of U.S. adults use YouTube; 68% use Facebook; 47% use Instagram; 33% use TikTok, 29% use WhatsApp, 30% use LinkedIn, 27% use Snapchat, and 22% use X and Reddit. (Pew Research Center)

• AI poisoning tool Nightshade, which aims to disrupt AI models scraping and training on artworks without consent by altering images on a pixel level, has received 250,000 downloads in the first five days of its release. (VentureBeat)

• The Apple credit card offer Apple Card now has 12 million U.S. users, and over 1 million users are sharing their card with family members via Apple Card Family (Apple)

• The 2024 Grammy Awards were a hit with reviewers and also with audiences. Viewership was up 34% from 2023, averaging 17 million viewers, the show’s largest audience since 2020. (Billboard)

• Instagram Threads is gaining traction: Threads saw 12 million new downloads in December 2023, earning it a No. 4 spot in the Top Charts by downloads on Apple’s App Store. It also saw 16 million downloads on Google Play, which gave it the No. 8 spot. (Appfigures)

SUPERBOWL ROUND UP

• An average 123.4 million viewers watched the Super Bowl across all platforms, making it the most watched broadcast in the history of television. (Morning Brew, Variety)

• Out of more than 98,000 mentions discussing celebrities, Beyoncé garnered an astounding 75% after she announced her upcoming album in a Verizon ad. (Brandwatch)

• During the game, the singer was mentioned over 148k times, with online conversations peaking at the end of the game as the Chiefs celebrated their victory, including Taylor and Travis. (Brandwatch)

• Every Super Bowl 2024 Commercial

Sources: IPG Media Lab, e-Marketer, TechCrunch, Apple, Appfigures, Brandwatch, Pew Research Center, Morning Brew, Variety

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The Kenvue Catalyst - February

(OneVue IQ)

In this month’s Kenvue Catalyst, we shared out 2023 Lessons Learned and 2024 priorities related to our FutureProof efforts:

• Third party cookies are expected to be completely phased out by mid-2024 and we have been working as a collective organization over the last 3 years to help mitigate Kenvue’s risk to 3P cookie deprecation. Kenvue’s FutureProof approach involves risk assessment, test & learns, and developing contingency plans. Markets are actively testing alternate privacy-safe solutions to ensure we can reach our Category Buyers & we are working to scale these learnings across the globe. We also introduced D-CAAM, our holistic framework for managing the futureproofing needs of each pillar of the MarTech Data Supply Chain. FutureProof efforts will continue to be a priority in 2024 with more learnings / plans to be shared in the coming months.

Please continue to reference OneVue IQ for a repository of the year’s business-driving work.

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Floor 9 Podcast: Episode 153: CES 2024 Recap

(IPG Media Lab)

The Lab team assembles to recap the biggest trends we spotted at CES 2024, from transparent TVs to AI-enabled binoculars.

What Apple’s Recent App Store Policy Changes Mean for the Gaming Industry

(IPG Media Lab)

Apple opens the gate for game-streaming services and more — will game developers enter?

Apple’s Vision for the Future of Personal Computing

(IPG Media Lab)

What marketers should know about Vision Pro at launch

IPG Media Lab Outlook 2024: Downstream Effects

(MAGNA)

Welcome to the IPG Media Lab’s 2024 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer behavior that are changing the media landscape. This year, we are particularly interested in how the second-order effects of the pandemic will play out over the rest of the decade.

4Q23 Digital Media Earnings

(MAGNA)

The major digital media owners reported impressive fourth-quarter earnings that re-affirmed MAGNA expectations of a strengthening advertising market and sent the stock price of Meta skyrocketing upwards. Here is the MAGNA analysis of the ad revenues reported and what it means for the US ad market. The Big Three digital media owners all reported strong ad revenue growth in 4Q23 in their quarterly earnings.

Global Ad Market: Forecast Methodology

(MAGNA)

This methodology note outlines the MAGNA Intelligence approach to estimating the size of advertising markets and forecasting future growth, as well as the definitions used in the reports.

The Social Report

(MAGNA)

The Social Report by Rebecca Hwang and Luke Stillman is a 119-page deck, providing an in-depth analysis of the fast-growing global and US social landscapes, net ad sales forecasts, industry headwinds and tailwinds, and usage trends.

Media Lab: CES 2024 Trends Recap

(MAGNA)

This report by the IPG Media Lab focuses on the big trends coming out of CES 2024. These include AI everywhere, EV growing pains, Disappearing Tech, and more.

MAGNA x Screenvision: Eyes On Screen

(MAGNA)

MAGNA Media Trials and Screenvision teamed up to study how people pay attention to ads on various video platforms like cinema, TV, and digital. 'Eyes On Screen: Measuring ad attention in-cinema vs. at-home,' a report by Courtney Berthiaume, is the first of its kind, offering insights into consumer attention in today's digitally fragmented landscape.

2024 MAGNA Masterclass: Session 1: 2024 Outlook For US Ad Market and Tech

(MAGNA)

The January session of MAGNA Masterclass monthly education program touched on two topics: An update on MAGNAs expectations for 2024 growth, and an update on the latest tech innovations that are reshaping the consumer media and technology landscape.

Media Landscapes Market Update: Canada

(MAGNA)

Key facts and latest forecasts about the Canadian media industry and advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation. The Canada advertising market grew by +5.3% in 2022 to surpass $20bn CAD ($15.5bn USD) for the first time.

Media Landscapes Market Update: Germany

(MAGNA)

Key facts and latest forecasts about the Germany media industry and the German advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation. Germany is the fourth largest ad market in the world.

Media Landscapes Market Update: France

(MAGNA)

Key facts and latest forecasts about the French media industry and the French advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.

Media Landscapes Market Update: United Kingdom

(MAGNA)

Key facts and latest forecasts about the United Kingdom media industry and the UK advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.

Media Landscapes Market Update: China

(MAGNA)

Key facts and latest forecasts about the Chinese media industry and the Chinese advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.

Media Landscapes Market Update: Italy

(MAGNA)

Key facts and latest forecasts about the Italian media industry and the Italian advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.

Media Landscapes Market Update: Spain

(MAGNA)

Key facts and latest forecasts about the Spain media industry and the Spanish advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.

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