Millennials buy more and spend more on beauty products than Gen Z. 34.4% of millennials buy beauty products online at least once a week vs. 21.2% of Gen Zers. 5.6% of Gen Zers dropped more than $1,000 in the past year on beauty products versus millennials’ 24.4%. (eMarketer)
Spotify crossed the 6000M monthly active user mark - a year-on-year growth of 15%. Subscriber growth was led by the Rest of the World and Latin America, which represents 35% of total paid users. (Techcrunch)
Gen Zers and Millennials are facing added financial stressors in the form of student loan repayments, on top of already being on thin financial margins due to their higher likelihood of being in paycheck-to-paycheck jobs. (Mintel)
When it comes to social apps, Americans are sticking with what they know. 83% of U.S. adults use YouTube; 68% use Facebook; 47% use Instagram; 33% use TikTok, 29% use WhatsApp, 30% use LinkedIn, 27% use Snapchat, and 22% use X and Reddit. (Pew Research Center)
AI poisoning tool Nightshade, which aims to disrupt AI models scraping and training on artworks without consent by altering images on a pixel level, has received 250,000 downloads in the first five days of its release. (VentureBeat)
The Apple credit card offer Apple Card now has 12 million U.S. users, and over 1 million users are sharing their card with family members via Apple Card Family (Apple)
The 2024 Grammy Awards were a hit with reviewers and also with audiences. Viewership was up 34% from 2023, averaging 17 million viewers, the show’s largest audience since 2020. (Billboard)
Instagram Threads is gaining traction: Threads saw 12 million new downloads in December 2023, earning it a No. 4 spot in the Top Charts by downloads on Apple’s App Store. It also saw 16 million downloads on Google Play, which gave it the No. 8 spot. (Appfigures)
SUPERBOWL ROUND UP
An average 123.4 million viewers watched the Super Bowl across all platforms, making it the most watched broadcast in the history of television. (Morning Brew, Variety)
Out of more than 98,000 mentions discussing celebrities, Beyoncé garnered an astounding 75% after she announced her upcoming album in a Verizon ad. (Brandwatch)
During the game, the singer was mentioned over 148k times, with online conversations peaking at the end of the game as the Chiefs celebrated their victory, including Taylor and Travis. (Brandwatch)
Sources: IPG Media Lab, e-Marketer, TechCrunch, Apple, Appfigures, Brandwatch, Pew Research Center, Morning Brew, Variety
The Kenvue Catalyst - February
In this month’s Kenvue Catalyst, we shared out 2023 Lessons Learned and 2024 priorities related to our FutureProof efforts:
Third party cookies are expected to be completely phased out by mid-2024 and we have been working as a collective organization over the last 3 years to help mitigate Kenvue’s risk to 3P cookie deprecation. Kenvue’s FutureProof approach involves risk assessment, test & learns, and developing contingency plans. Markets are actively testing alternate privacy-safe solutions to ensure we can reach our Category Buyers & we are working to scale these learnings across the globe. We also introduced D-CAAM, our holistic framework for managing the futureproofing needs of each pillar of the MarTech Data Supply Chain. FutureProof efforts will continue to be a priority in 2024 with more learnings / plans to be shared in the coming months.
Please continue to reference OneVue IQ for a repository of the year’s business-driving work.
Floor 9 Podcast: Episode 153: CES 2024 Recap

What Apple’s Recent App Store Policy Changes Mean for the Gaming Industry
Apple’s Vision for the Future of Personal Computing
IPG Media Lab Outlook 2024: Downstream Effects

4Q23 Digital Media Earnings

Global Ad Market: Forecast Methodology

The Social Report

Media Lab: CES 2024 Trends Recap

MAGNA x Screenvision: Eyes On Screen

2024 MAGNA Masterclass: Session 1: 2024 Outlook For US Ad Market and Tech

Media Landscapes Market Update: Canada

Media Landscapes Market Update: Germany

Media Landscapes Market Update: France

Media Landscapes Market Update: United Kingdom

Media Landscapes Market Update: China

Media Landscapes Market Update: Italy

Media Landscapes Market Update: Spain
