Brands are split on how to utilize generative AI. 20% of brands plan to go ‘acoustic’ amid rising generative AI concerns, leaning into being AI-free as a point of differentiation, a trend that contrasts with most CMOs’ growing investments in the tech field. (Gartner)
Insider Intelligence forecasts retail media will account for more new search ad dollars over the next few years. By 2027, it will represent well over a third (37.2%) of the search ad market. (Insider Intelligence)
Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year. The researchers say the findings show a need for government regulation of social media. (AP)
A year since ChatGPT’s public launch, new data from data.ai indicates the mobile app versions of ChatGPT have topped 110 million combined installs and have reached nearly $30 million in consumer spending (TechCrunch)
YouTube and TikTok still dominate teens’ media diets, with nearly 1 in 5 saying they use each platform “almost constantly” despite rising concerns.
- Among 1,453 surveyed teens ages 13–17, 93% use YouTube and 63% use TikTok. Trailing were Snapchat (60%), Instagram (59%) and Facebook (33%).
- 33% said they use at least one of those apps nearly constantly — and 46% use the internet overall almost constantly.
In this month’s Kenvue Catalyst, we shared the Meta 2.0 Planning Playbook:
The Meta 2.0 Planning Playbook has been rolled out to ensure widespread awareness of Meta 2.0 standards and activation guidelines to inform 2024 media planning and governance of plan creation. OneVue media planners can use this guide which includes best practice principles and scoring thresholds, best practice guidance, results of the 2023 MMM deep dive analysis and answers to FAQs to develop brand media plans for activation on Meta.
Please continue to reference OneVue IQ for a repository of the year’s business-driving work.
With CES 2024 only a week away, there’s a lot of buzz around what top innovations will be revealed at the world’s premier consumer tech event. For marketers, it’s important to look through the hype and focus on the innovations that produce real brand opportunities. In this Lab original piece for The Drum, our managing director Adam Simon explains the top four much-hyped themes to look out for at this upcoming CES.
MAGNA End-of-Year Subscriber Briefing: Ten Trends to Watch in 2024
MAGNA's end-of-year subscriber briefing took place on 12/14/23. Click to download the presentation deck. MAGNA experts walked through the top trends that will shape the advertising space in 2024. These include ad revenue drivers, both cyclical and organic, the growth of retail media, the impact of the strikes, the streaming ad boom, the resilience of sports, navigating the news cycle, the win-win of sustainability, the rise of generative AI, and the future of experiential.
IAS and MAGNA Media Trials released "The Trouble with Keyword Exclusions: Why Marketers Should Move Away from Exclusion Terms in Media Buying" a report by Prayushi Amin that dives into exclusion keywords and their outdated methods, which could hinder a more genuine experience for consumers when engaging with content.
MAGNA Media Trials: Matched Audiences For Unmatched Audio Performance
SXM Media and MAGNA Media Trials released "Matched Audiences for Unmatched Audio Performance: Reaching the Right People Through Digital Audio," a report by Prayushi Amin that delves into the value of using advanced data to connect with digital audio listeners amid the rising trends in digital audio sales.
MAGNA Media Trials: Revisiting the Inner Workings of Digital Video
MAGNA Media Trials x TikTok study called "Revisiting the Inner Workings of Digital Video" explored what kind of content inspires audiences to tune in and stay engaged, and why brands should want their ads on mobile entertainment apps right next to it and empower their choices.
The MAGNA Auto report by Rebecca Hwang and Luke Stillman is a deep dive into the global auto industry vertical. It analyzes the auto industry including car production, car sales, trends towards luxury vehicles, electric vehicles, charging stations, self-driving and the future of auto sales.
Streaming platforms have evolved and expanded significantly over time, offering a wide array of options. This growth has made Connected TV (CTV) a popular choice among younger generations. MAGNA Media Trials, in collaboration with Samsung Ads, released a new study that explores the viewing habits of Gen Z and Millennial audiences.
The MAGNA Media Trials Team, in partnership with Acxiom, conducted a study to understand the performance of various types of data. The study, Data Pitfalls to Avoid: The Digital Advertisers' Guide on What 'Not' to Do, investigated marketers' first-party data, third-party data from aggregators like Acxiom, and the combination of these two data types.
Gen Z & the Financial Revolution: Navigating Funflation, Job Flexibility, and Digital-First Mindset
Key facts and latest forecasts about the Australian media industry and the Australian advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.
Key facts and latest forecasts about the Brazilian media industry and the Brazilian advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.
Key facts and latest forecasts about the Mexican media industry and the Mexican advertising marketplace: market size and growth by media type, top media owners, top spenders, media consumption, regulation.
