A recent Gallup survey of 1,567 U.S. teens found that 51% of them say they spend at least four hours on social media apps per day; In particular, 13-year-olds spent 4.1 hours, rising to 5.8 hours for 17-year-olds. (IPG Media Lab, Gallup)
More than three-quarters (78%) of consumers use their phones to shop, per a IAS survey conducted in June. 75% of the more than 1,000 mobile shoppers surveyed shop on their phones at least once a week, and almost half (45%) prefer that experience over shopping on other devices. (IPG Media Lab, IAS)
Podcast listenership is still growing strong in most major countries, although increases will be more modest in the highly penetrated English-language markets. The latest estimate by Insider Intelligence puts nearly 43% of US internet users — about 130 million people — as podcast listeners. Listener growth has slowed over time in the US, but the country is still on track to exceed 150 million listeners by 2027. (IPG Media Lab, Insider Intelligence)
Facebook and YouTube are the most popular sites for news in the US, a new report by the Pew Research Center found. 30% of US adults regularly get their news from Facebook; 26%, from YouTube; 16% from Instagram; 14% from TikTok; 12% from X; and 8% from Reddit. It’s especially notable that 32% of 18–29 year-olds in the U.S. regularly get their news from TikTok, a much higher percentage than the all-age average. (IPG Media Lab, PEW Research Center)
It’s officially been one year since ChatGPT launched, and new data indicates the mobile app versions of ChatGPT have topped 110 million combined installs and have reached nearly $30 million in consumer spending. (IPG Media Lab, TechCrunch)
In this month’s Kenvue Catalyst, we shared the following Media Quality and Retail Media capabilities:
Media Qualityresources for IAS best practice setup and macro programmatic optimization guidelines.
Retail Media measurement framework and learning agenda to understand how to drive incrementality, as well as final Physical Availability guidance for budgeting for paid search and retail media.
Please continue to reference OneVue IQ for a repository of the year’s business-driving work.
The MINT (un)WRAPPED
Reflecting back on The MINT’s first year of publication.
2010, the year of the first iPad…we mean the inception of Gen Alpha. Even though this generation is still young, or not even born yet, they are proving to be on their way to being a powerful generation, expected to be the largest generation yet. This report will dive deep into who Generation Alpha is and predictions on how we see this generation evolving over the upcoming years.
The US Media Landscape by Vincent Letang, Michael Leszega and James Roth, is a 350-pages deck-style book, updated quarterly, that draws from the latest MAGNA Intelligence data and insights. The deck addresses all aspects of the US media industry and advertising market place, organized in an encyclopedic style.
The US Advertising Forecast report, by Vincent Letang and Mike Leszega, is released on a quarterly basis. The report analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2028.
The MAGNA Inflation Report by Pei-Ju Lai and Michael Huberman looks at media cost trends and provides annual average estimates and forecasts (2023-2026) for net CPM inflation in eight media formats across 40+ markets.
Digital earnings have been strong this year, with search, social media, and digital video accelerating into 3Q23. Google and Meta are seeing recovering ad revenue growth performance following a weak 2H23, and Amazon has been strong throughout the past two years. Growth will continue to accelerate in to 4Q, resulting in another strong 2023 performance for digital advertising revenues.
The CPM Report is updated once a year by Pei-Ju Lai and provides estimates for net average CPM costs across 44 countries and 8 media categories (Free TV, Pay TV, Newspapers, Magazines, Radio, DOOH, Banners, Digital Video) for the year 2022. The purpose of the CPM report and its companion database is to compare typical CPM costs across media types and, for a given media type, across markets.
The MAGNA Global Industry Report, by Rebecca Hwang and Luke Stillman, analyzes volumes and trends for advertising spending across 16 standardized industry verticals, and 59 countries.
The Global Search report by Luke Stillman is a deep dive into the search advertising landscape, created in partnership with Kinesso and Reprise Digital. The 2023 update analyzes the key drivers of search advertising including Ecommerce, small businesses, retail media, and AI search innovation.
MAGNA's latest deep dive on Retail Media, "The Retail Media Revolution from Shelves to Screen," by Luke Stillman, was published in October, 2023. In it, MAGNA analyzes the fast-growing Retail Media landscape, including top retailers, spending trends, drivers & inhibitors, and more.
The Sports Reports, published once a year by the Media Intelligence team at MAGNA, looks at industry and audience trends for all key sports in the US: NFL, College Football, Soccer, etc with a special focus on the growth of Women’s sports and a preview of the three international sports events of 2024 (Paris Olympics, Copa America, UEFA Euro).
The Persistence of Time: How Consumers Divide Their Media Attention
Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer.
This year’s holly jolly discussion is led by Chelsea Freitas, VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter.
