The MINT Issue 07 - October 19th, 2023

• Consumers are experiencing buyer’s remorse over their social media-influenced purchases. A new survey from Bankrate, cited by Forbes, finds that 60% of Gen Z and 61% of Millennials have impulse shopped due to social media within the past year. And because of the strong pull that online shopping has over these young gens, they are feeling regretful of their purchases, with 55% of Millennials and 58% of Gen Z experiencing buyer’s remorse.

• Threads still poses a threat to X despite its slowed growth, analysis by Insider Intelligence finds. Threads is expected to have 23.7 million users in the U.S. by the end of 2023, amounting to less than half of the user base of X (56.1 million). Threads is forecast to grow its user base by 26.4% in 2024 and 13.1% in 2025 for a total of 34 million users.

• 57% of enterprise marketers are using AI in email campaigns, according to a new report from Ascend2 and RPE Origin. The report also found that, when asked about the most valuable AI features in an email marketing platform, 55% of marketers pointed to enhanced personalization algorithms and recommendation engines, while 55% indicated predictive analytics would be valuable.

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The Kenvue Catalyst

(OneVue IQ)

In this month’s Kenvue Catalyst, we have shared out the following Specialisms deliverables: Sufficiency Playbook which includes guidelines for creating sufficient media plans in accordance with SOBG & Reaching Category Buyers which outlines our category buyer definitions, as well as what types of data and targeting are available to reach them.

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A Reality Check on Virtual Reality

(MEDIUM)

And why brands should still pay attention to VR developments.

The End Is (Finally) Here For Cable TV — What Comes Next?

(MEDIUM)

How the cookie crumbles for cable TV as we knew it, and the budding forces trying to put the TV bundle back together.

Meta Connect 2023: Everything Brand Marketers Need To Know

(MEDIUM)

Meta offers crucial updates regarding its AI and metaverse strategies, signaling another attempt at consumer attention land-grabbing.

The Social Commerce Pivot

(MEDIUM)

When live commerce doesn’t take off, platforms and brands alike must reimagine social shopping.

The US Media Landscape - Fall 2023

(MAGNA)

The US Media Landscape by Vincent Letang, Michael Leszega and James Roth, is a 350-pages deck-style book, updated quarterly, that draws from the latest MAGNA Intelligence data and insights.

Global Ad Market First Half Results

(MAGNA)

MAGNA analyzed first half advertising revenues in ten key countries (accounting for 75% of the global market), to check how actual market trends so far track against the growth forecast published in June.

Programmatic 2023 - The Cookie Crumbles Privacy Takes a Bite out of Growth

(MAGNA)

Programmatic advertising spend continues to grow, and MAGNAs new Programmatic Intelligence Update, by Luke Stillman, has all the information you need to stay ahead of the changing programmatic landscape.

Media Access Quarterly - 3rd Quarter 2023

(MAGNA)

Cord-cutting and loss of MVPD subscriptions continue to be the main theme of our MAQ reports.

Hispanic/Latino Consumers: Discovery, Connection & Culture

(MAGNA)

In the 2023 edition of the report, co-authored with Identity, we continue to explore the powerful influence of the Hispanic/Latino consumer, how they connect with media and their culture, and how they discover brands.

4Q23 Time Spent With Media

(MAGNA)

The fourth quarter 2023 edition of our Time Spent Reports revisits user preferences between their computer and mobile devices.

3Q23 Video Update: Fall 2023 and Beyond

(MAGNA)

With writers and actors on strike, fall television will look much different than usual.

Sustainability Speaks

(MAGNA)

Increasingly, the climate crisis is commanding headlines around the world, challenging us to consider what our industry can do to accelerate urgent climate action.

Media Trials - Everything You Ever Wanted to Know About Frequency

(MAGNA)

With data from over 50 streaming campaigns, the MAGNA Media Trials team collaborated with Roku to delve deep into the realm of frequency and its impact on branding metrics. The report, titled Everything You Ever Wanted to Know About Frequency: A TV Streaming Meta-Analysis, provides insight into the key factors to consider when planning frequency strategies for TV streaming campaigns.

Beyond Influence - Unraveling the Power of Connection With Livestreaming Creators

(MAGNA)

Beyond Influence, How Viewers Make Meaning from their Connections with Live Streaming Creators sheds light on the motivations of live-streaming viewers and explores the unique sense of community that distinguishes live streaming from other video platforms. The dual goal of the MAGNA and Twitch study aimed to illuminate the dynamics between content creators and their viewers, as well as to discern the influence creators wield over their audiences' decision-making processes, with potential implications for sponsors.

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• TikTok Testing Partnership With Google To Beef Up Its Search Features

• Google’s AI-Powered Search Experience Can Now Generate Images

• Meta Debuts Generative AI Features For Advertisers

• Streaming Has Reached Its Sad, Predictable Fate

• TikTok is testing a partnership with Google as it looks to beef up its search features

• The new WGA contract will change how Hollywood works