The MINT Issue 04 - July 19th, 2023

• 15% of new iPhone buyers in the US are coming from Android. The top reason was an issue with the Android experience. Over 53% of respondents said they moved to iPhone because of problems with their Android smartphone. (9to5mac.com)

• Local television news audiences are outpacing subscription streaming, reports TVB, in a study that compared total viewing of nearly 5,000 programs on six SVOD services with local news programs in five markets. In each market, local broadcast TV news had 8–12 times more adult 18+ viewers than the streaming platforms combined, the report found. (TV Tech)

• Amazon’s third-party marketplace sales continue to grow faster than first-party sales, and its marketplace makes up a growing share of sales on the platform. In 2022, the marketplace accounted for nearly 87% of Amazon’s retail ecommerce sales growth. eMarketer forecast its marketplace sales to grow by 11.3% in 2023 and 12.9% in 2024. (eMarketer)

• Social and casual games continue to drive the growth of the gaming industry. The latest study from PwC found that US social and casual gaming revenue grew 3.6% YoY to $37.1B in 2022, representing 68.6% of game and esports revenue; traditional gaming revenue fell 0.8% in contrast.

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OneVue Strategy 2023 Trend Report

(OneVue Strategy)

OneVue 2023 Cannes Lion Recap

(OneVue Strategy)

Gen Z’s Impact on the Future of Sports

(MEDIUM)

Thomas Trudeau from IPG Lab's partnerships team dives deep into Gen Z’s viewing behaviors and preferences on sports content, the impact it has on sports broadcast rights, and how brands can best leverage emerging sports to reach younger audiences.

WWDC 2023 Recap: Apple Sets Its Vision for the Future of Computing

(MEDIUM)

What brand marketers need to know about Apple’s new “spatial computing” device, as well as other announcements from WWDC.

Ep. 148: Apple WWDC 2023 Recap

(MEDIUM)

Ep. 148: Apple WWDC 2023 Recap — the Impact of Vision Pro.

Outlook 2023: EMEA POV

(MEDIUM)

Four trends shaping the future of media & technology in the EMEA region.

US Advertising Forecast Summer 2023

(MAGNA)

The US Advertising Forecast report, by Vincent Letang and Mike Leszega, is released on a quarterly basis. The report analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2027.

Global Advertising Forecast Summer 2023

(MAGNA)

MAGNAs Global Ad Forecasts, supervised by Vincent Letang and Luke Stillman, are updated and published twice a year (June, December). The research provides estimates and forecasts for net media owner ad revenues across 10+ media formats and 68 markets, from 1999 to 2027.

Global Media Landscape - Summer 2023

(MAGNA)

MAGNAs Global Ad Forecasts, supervised by Vincent Letang and Luke Stillman, are updated and published twice a year (June, December). The research provides estimates and forecasts for net media owner ad revenues across 10+ media formats and 68 markets, from 1999 to 2027.

2Q23 Video Update: Resetting The Landscape

(MAGNA)

As the 2022-23 broadcast season comes to an end, this report recaps key themes from the 2023 upfronts and newfronts as we prepare for the 2023-24 season. Overarching themes include an increased focus on streaming, the rise of AVOD/FAST channels, the rise of interactive ads including QR codes and shoppable formats, and the on-going impacts of the WGA Writers strike.

Attention x Sustainability: The Benefits of a Smaller Carbon Footprint in Media

(MAGNA)

Media Access Quarterly

(MAGNA)

Cord-Cutting continues to chip away at the traditional-TV model with MVPDs losing a record 2.1 million subscribers in the first quarter of 2023. This tops the prior record of 2.0 million lost in first quarter 2020.

Social Media Enters Interregnum

(Medium)

It’s the end of social media as we know it, but the future remains unclear — What does it mean for brands and advertisers.

Gen Z prefers to spend its time on TikTok, but its money on Instagram

(eMarketer)

In the US, 71% of Gen Z adults say they are likely to make a purchase directly via Instagram, according to Jungle Scout. Just 40% of adults overall say the same, with the caveat that older generations are less likely to buy from social networks in general.

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• Netflix to Enter Live-Streamed Sports With Celebrity Golf Event

• Amazon Plans Ad Tier for Prime Video Streaming Service

• TikTok Shop Is Testing Visual Search

• Meta's Voicebox AI is a Dall-E for text-to-speech

• Video Ads Are Coming to All Your Uber Apps

• WhatsApp’s new Channels feature brings social media to your messaging app

• Salesforce Unveils Generative AI Tools for Marketing and Commerce

• TikTok is discontinuing its BeReal clone

• Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies

• Introducing Threads: A New Way to Share With Text