The MINT Issue 03 - June 15th, 2023

• Apple is touting an Analysis Group study saying that its App Store ecosystem generated $1.1 trillion in 2022, up 29% YoY; $910 billion came from the sale of physical goods and services, meaning that only 10% of that $1.1 trillion came from app purchases and in-app sales. (TechCrunch)

• 85% of American workers have used AI tools to perform tasks at work. Millennials lead the group with 89% saying they’ve used AI at work. The survey also found that 79% of American workers feel pressured to learn more about AI tools. (Checkr)

• The latest data suggests that the “Great Resignation” has ended. The quit rate among American workers is back down to pre-pandemic levels. As of April 2023, it has fallen to 2.4%, in line with the quits rate that existed in 2019. (Quartz)

• The slow death of cookies continues. As part of its scaled testing in its Privacy Sandbox initiative, Google says it is looking to deprecate cookies for 1% of Chrome users in Q1 2024, in order to allow developers to test the readiness and effectiveness of their cookieless products in real-world environments. (Google)

• Cord-cutting rate hit all-time high in the first quarter of 2023, as pay-tv subscriptions fell to only 58.5% of U.S. households, its lowest levels since 1992. As of the end of Q1, U.S. pay-TV services had 75.5 million customers, down nearly 7% on a YoY basis. (Variety)

• A recent Ipsos poll of 4,415 US adults finds that 61% believe AI could threaten civilization and 66%+ are concerned about negative effects. However, crime and the economy rank higher in the list of kitchen table issues: 77% support increasing police funding to fight crime and 82% are worried about the risk of a recession. (Reuters)

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Retail Media & Cookieless Tech

(MAGNA)

Retail Media has exploded in importance due to multiple tailwinds, including the acceleration in Ecommerce, the deterioration in targeting data, and brand obsession with precise attribution. This report explores the retail media landscape, spending, growth, and the future of retail media network advertising. Similarly, cookies and other third party data are fading from the advertising ecosystem over the next few years. This report analyzes various cookieless targeting and measurement solutions, which are likely to be applicable in various situations, and the future of 1st party measurement.

The Asian American Consumer - 2023

(MAGNA)

Despite being an extremely diverse and multi-faceted community, most Asian Americans report shared experiences in the U.S. In this annual report, we uncover some common ground within their media behaviors and perspectives to give better enable brands to connect with them.

Doing More With Connected TV Ads

(MAGNA)

The study reveals that in order to meet specific campaign goals, strategizing with emerging Connected TV formats is the way to go.

Outlook 2023: LATAM POV

(MEDIUM)

Four trends shaping the future of media & technology in Latin America.

Outlook 2023: China POV

(MEDIUM)

How the key trends in media and innovation are playing out in China.

Retail 2023 Trends: The Comeback of Suburban Retail & Pop-up Stores

(MEDIUM)

No, retail is not “in distress”; it is in transition to figure out a new path forward.

Social Media In Flux: Existential Threats and Generative AI’s Impact

(MEDIUM)

Key questions about the future of social media that brand marketers should consider.

Lessons Froom an Unusual 2023 Upfront Season

(MEDIUM)

The WGA writers strike has had a major impact on this upfront season — here’s what it says about the future of the media industry.

Google I/O 2023 Keynote Recap: Tunnel Vision on Generative AI

(MEDIUM)

What marketers need to know from Google’s annual developer conference about its grand plan to integrate generative AI across its core products.

India and Southeast Asia Ad Spending 2023

(eMarketer)

As digital transformation continues in Southeast Asia, one sector that has been slow to adopt is advertising. Digital will account for 35.3% of total ad spending in 2023—the lowest share globally—and edge to 40.4% in 2027. In that span, the proportion of digital ad spend in India will shoot up from 34.3% to 45.6%.

Latin America Ad Spending 2023

(eMarketer)

Digital ad spending in Latin America will decelerate in 2023 after two years of record-breaking spend. Ongoing uncertainty—including a slowdown in economic growth and persistently high inflation—will add downward pressure on ad budgets this year. Despite this, the region will remain one of the world’s fastest-growing digital ad markets with double-digit gains through 2027.

Western Europe Ad Spending 2023

(eMarketer)

The economy in Western Europe is proving challenging for the ad industry, and a spending slowdown is expected this year. But digital will help keep the industry’s head above water. Search spending will remain strong in France and Germany, but the duopoly’s dominance is being tested.

Canada Ad Spending 2023

(eMarketer)

Ad spending growth in Canada has cooled off as advertisers claw back budgets amid economic uncertainty. For recovery-minded brands, digital channels can help tap into the renewed consumer spending that’s projected to come in the next few years.

How Beauty Brands Can Use TikTok to Reach Gen Z, BIPOC, and More Consumers

(eMarketer)

As one of the most popular communities on TikTok (42 billion views and growing), #beautytok reaches across generations, ethnicities, genders, and sexualities. This article highlights three #beautytok demographics and the key factors that marketers can use to reach them on the platform.

Crossing the Sonic Color Line: Best Practices for Sonic Diversity

(SXM Media)

The “Crossing the Sonic Color Line” presentation is aimed to open your eyes (and your ears) to the need for more sonically diverse approaches to advertising, whether addressing the general market or specific multicultural market segments.

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• Instagram Tests New User Control And Transparency Tools

• Meta announces its Quest 3 VR headset

• Adobe is adding AI image generator Firefly to Photoshop

• BuzzFeed, Blue Check Marks, and the End of an Internet Era

• Surgeon General Warns That Social Media May Harm Children and Adolescents

• Roblox really wants you to know that it isn’t just for kids