The MINT Issue 01 - April 25th, 2023

• Generative AI could increase annual global GDP by 7% over a 10-year period while also exposing 300 million full-time jobs to automation globally. (Goldman Sachs - Generative AI)

• TikTok’s Chinese parent company ByteDance generated over $80 billion in 2022 revenue, up 30% over 2021, and TikTok represented about 12% of ByteDance’s total revenue. (The Information)

• As younger people gravitate to video-centric platforms like TikTok, Facebook’s user base will keep falling in Latin America. This year, 2.5 million users will leave the platform, lowering its regional total to 33.71 million. Declines for Facebook will be the worst in Brazil and Mexico, which will account for about 60% of net user losses. (eMarketer)

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The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening

(MAGNA Media Trials)

MAGNA Media Trials, in collaboration with Spotify Advertising, conducted a study to understand the benefits of advertising when people are co-listening to digital audio.

Generative AI’s “iPhone” Moment, AI Trust Gap, and the Monetization Dilemma

(IPG Media Lab)

Generative AI has our attention, but can it find the right product-market fit & path to monetization at scale to sustain its momentum?

Under Pressure: How Consumer Behaviors May Evolve Amid Recession Fears

(IPG Media Lab)

From the homebody economy to waste-conscious consumption, consumers are increasingly relying on digital tools to mitigate mounting economic pressure.

India Hits Important Milestones in 2023, Leads Global Ad Spend Growth (MAGNA)

2023 is an important milestone for India. It is about to become the largest nation on earth, with 1.42 billion people, surpassing China's 1.41 billion. But the demographic and economic giant is still under-developed when it comes to media and advertising.

Q1 Global TV Inflation Report

(MAGNA)

This report looks at global TV cost trends. It provides estimates for net CPM inflation for linear television campaigns across 40+ markets in 2022 and 2023, updating the estimates and forecasts published in October 2022.

Time Spent with Media 1Q 2023

(MAGNA)

Cord-cutting continues at a steady pace, with traditional MVPDs losing 1.5 million subscribers in fourth quarter. Conversely, Connected TV streaming is continuing to grow in both service subscribers and hardware ownership. Game consoles had a successful fourth quarter, with Sony's PS5 having its biggest months to date in November and December 2022, selling 1.3 million and 1.4 million units, respectively.

What are TikTokers’ other favorite social networks in the US?

(eMarketer)

Per eMarketers forecast, Instagram will be the most popular alternative to TikTok in 2023 as almost 3/4 of US TikTok users are also using Instagram. With the hovering potential of a US TikTok ban, this positions Instagram Reels in a good spot.

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U.S.

• J&J Enterprise: Consumer Lifetime Value Segmentation: Effie Award for Data-Driven Media Category (Case Study Video)

  • Previously won M&M Global ROI Award (Gold), MomentUM US Awards Best Innovative Use of Data (Gold), MomentUM Global Awards Best Innovative Use of Data (Silver)

• OGX: Love Is In The Hair Pride Campaign: DigiDay Media Buying & Planning Awards Best High Impact Creative (Finalist – winner TBA) & Creative Media Awards – Multicultural / LGBT (Case Study)

  • Previously won MomentUM US Awards Best Content Creation (Gold), Best Campaign for Social Good (Gold), MomentUM Global Awards Best Content Creation (Gold), Best Campaign for Social Good (Silver)

CANADA

• Tylenol®: Curing Headaches With AI-powered Product Placement, Shortlisted for ‘Best Use of Technology’ at Festival of Media Global (Case Study Video)

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• Do Consumers Still Care About Brands Backed By Big Names?

• National Intelligence Council Global Trends & Predictions

• In A.I. Race, Microsoft and Google Choose Speed Over Caution